Empowering Care with Smart Design & Marketing

Client: Life Force Live-in Caregivers
As Life Force's go-to designer since 2007, I’ve partnered with Life Force Live-In Caregivers, taking the initiative to deeply understand their business, mission, and target audience in the eldercare industry. This insight guided my comprehensive redesign of their website, their marketing system .
Services Provided
Consulting/Strategy
Print Design
Digital Design
Website Design
Website Development
Technical SEO
Email Design
Email Marketing
Campaign Stratgey
Repositioning Intitatives

Designing Brand, Digital & Growth Marketing Systems

Designed to Reposition a Live-In Care Provider for Sustainable Growth

Life Force Live-In Caregivers is a long-established healthcare provider specializing in 24-hour live-in care. Despite strong service delivery, the organization lacked a modern marketing system, relying on outdated print materials, an aging WordPress website, and fragmented digital efforts that limited trust, referrals, and scalable growth.

Results at a Glance
Market Access
Expanded market
access via
CHC & MCO Alignment
Positioned live-in care as a compliant, cost-efficient CHC solution
Medicaid, PAS hours, EVV verified
Search Visibility
Achieved
Page-one Rankings
for high-intent caregiving terms
Improved discoverability across service areas
Organic and local search performance
Leads & Referrals
Generated qualified inquiries and professional referrals through
Targeted Email Marketing
focused on education, trust, and ongoing engagement.
Improved brand awareness and engagment
Trageted, segmented and nurturing email
Scalable Growth
Enabled consistent, measurable growth through
Sustainable Marketing
designed for long-term visibility, referrals, and performance.
Improved brand positioning and brand recognition
GA4 Analytics, GTM, Google Search Console

The Challenge

Life Force faced compounding design and system challenges that weakened trust, discoverability, and referral confidence:

An outdated WordPress website that no longer reflected the professionalism, quality, or reliability of the service
Low organic search visibility for high-intent caregiving and live-in care queries
Inconsistent local presence across Google Business and local search results
No cohesive digital marketing experience to support referral partners, Medicaid programs, or long-term growth
No visibility into performance across web, email, and referral channels

In a trust-driven healthcare market, these gaps directly impacted lead quality, referral confidence, and competitive positioning.

The Strategy

The strategy prioritized authority driven design and messaging first, then layered in measurable growth and iteration.

Designed a modern, scalable digital platform, website design and Webflow development, CRM management and email marketing
Designed and structured technical SEO and schema systems to improve visibility, credibility, and search performance
Rebuilt local trust signals through Google Business optimization and referral-focused email design
Designed targeted email messaging and layouts for referral-driven and Medicaid-based programs
Implemented analytics and performance tracking to inform ongoing design, content, and campaign decisions

This was not a cosmetic refresh. It was a system-level design rebuild focused on trust, compliance, and long-term performance.

Email & Referral Campaign Design

Designed email campaigns and digital ads supporting referral partners, hospitals, discharge planners, and Medicaid programs.

Execution & Implementation

I designed and rebuilt Life Force’s digital, print, and outreach systems to strengthen trust signals, improve referral engagement, and capture high-intent live-in care demand. This included website and messaging design, SEO-integrated architecture, email and outreach design, referral-focused materials, and performance-driven iteration across channels.

Work that supported trust signals

Designed and rebuilt the website to reflect professionalism, clarity, and healthcare-appropriate tone
Integrated schema and structured data into the site design to reinforce service legitimacy
Designed print and direct mail materials used by referral partners and care professionals
Designed the messaging hierarchy so live-in care was positioned clearly and confidently
Designed Google Business profiles and assets to ensure consistent, trustworthy local presence
This work directly supports trust formation, not traffic.

Work that supported referral engagement

Designed landing page experiences aligned to referral and Medicaid-based programs
Developed email strategy, design, lists, and delivery, ensuring consistency and relevance
Designed presentation decks and sales materials used in referral conversations
Designed email templates, layouts, and visual systems for ongoing outreach
Designed materials specifically for social workers, care coordinators, and MCOs
This work supports engagement quality, not just clicks.

Work that supported high-intent demand generation

Designed the website architecture to support discoverability and conversion
Designed content structures around high-intent live-in care searches
Monitored analytics and adjusted design and messaging accordingly
Integrated SEO, schema, analytics, and search visibility into the design itself
Designed forms, surveys, conversion paths, and inquiry flows tied to live-in care demand
This work supports intent capture, not generic traffic.

Email & Referral Campaign Design

Designed email campaigns and digital ads supporting referral partners, hospitals, discharge planners, and Medicaid programs.

Execution & Implementation

Program-Focused Design & Marketing

Researched PAS hours, EVV requirements, and MCO constraints to guide compliant design decisions
Designed targeted positioning for social workers, care coordinators, and managed care organizations
Designed referral growth through focused digital, email, and print outreach
Designed a multi-channel engagement system for the Medicaid Waiver / CHC program

Digital Platform &
SEO Foundation

Designed and rebuilt the primary marketing website in Webflow for clarity, usability, and scalability
Designed and implemented technical SEO and structured schema as part of the site architecture
Integrated Google Search Console and GA4 to inform ongoing design and performance optimization

Local Search & Credibility

Designed trust signals critical to healthcare decision-makers
Designed and implemented technical SEO and structured schema as part of the site architecture
Integrated Google Search Console and GA4 to inform ongoing design and performance optimization

Ongoing Design Systems

Designed and managed recurring email marketing layouts and campaign systems
Designed and produced all print marketing and direct mail materials
Ensured consistent brand, visual hierarchy, and messaging across digital and offline touchpoints
Maintained CRM-ready layouts supporting subscriber lists and contact data

Results & Outcomes

The redesigned website, campaigns, and supporting design systems restored credibility and delivered measurable momentum:

Established a scalable, multi-channel marketing foundation supporting sustained growth across web, email, and print
Achieved page-one organic rankings for high-intent live-in care and caregiving search terms
Secured top local Google Business placement across the core service area
Increased referral confidence among social workers, care coordinators, and managed care organizations
Strengthened long-term referral pipelines through consistent, targeted outreach supported by designed email, landing page, and print systems
Improved quality, clarity, and consistency of inbound inquiries from families and referral partners

My Role

I served as lead designer and marketing partner, owning strategy, design, and execution across Life Force’s print, digital and marketing initatives. I rebuilt the website in Webflow and unified messaging, visual identity, technical SEO, schema, and analytics into a scalable platform designed for trust, discoverability, and long-term performance.

I also led ongoing email marketing initiatives and developed the supporting print and referral assets used across campaigns, programs, and in-person outreach.

Key Deliverables

Brand and messaging framework
Website design and Webflow development
Technical SEO, schema, and analytics implementation
Connected GA4/GTM/GSC for measurement
Designed and deployed email campaigns and CRM management
Email Conversion tracking and performance
Campaign specific landing pages design and development
Designed print collateral and trade show assets (brochures, direct mail, banners, table graphics)
Maintained brand consistency across web, email, and offline touchpoints