Creative Lead/Marketing Manager

Dynamic and innovative Creative Lead/Marketing Manager with 15+ years of experience in strategic brand development, multi-channel marketing campaigns, and cross-functional team leadership. Skilled in graphic design, print production, digital content creation, video production/editing, and vendor management to deliver cohesive & impactful marketing solutions. Proficient in project management, client relationship building, and leveraging AI-driven tools to optimize creative workflows and drive measurable business growth.

Senior Marketing Designer / Creative Lead

• Serve as the lead, hands-on designer for all visual communications across multiple in-house brands, creating and producing print materials, digital assets, motion graphics, videos, websites, landing pages, and sales decks/presentations, to ensure cohesive, high-impact branding.
• Partner directly with directors, sales, engineers, and business development teams to concept and execute strategic, visually compelling marketing materials that enhance brand awareness and drive audience engagement.
• Lead the design and execution of diverse marketing campaigns, managing multiple projects from concept to delivery — including print collateral, digital graphics, Webflow and WordPress website updates, Webflow website design and development, email campaigns, social media content, and paid advertising.
• Plan, direct, and personally capture and edit product photography and video, ensuring professional, brand-aligned visuals for use across digital platforms, print campaigns, and promotional media.
• Manage vendor relationships and print production, serving as the point person for all creative deliverables and ensuring top-quality output and on-time delivery through hands-on supervision and meticulous file preparation.
• Designed trade show displays, pop-up banners, promotional products, and apparel from concept through production, researching and sourcing cost-effective, high-quality vendors — resulting in visually impactful marketing assets delivered on time and within budget.
• Represent the brand at trade shows and industry events, engaging with clients, gathering feedback, and translating insights into actionable design improvements to strengthen brand impact and user connection

Senior Graphic Designer

• Designed a wide range of high-quality print collateral—including brochures, catalogs, packaging, signage, and direct mail pieces—ensuring press-ready accuracy, brand consistency, and effective visual communication across all materials.
• Led visual design projects hands-on from concept to completion, including print and digital collateral, brand identity, website design and development, email campaigns, and social media graphics — delivering polished, high-impact solutions that consistently met client expectations and project goals.
• Collaborated directly with clients to uncover brand goals and creative direction, translating their vision into tailored design solutions — resulting in high client satisfaction and successful brand alignment across deliverables.
• Served as the main point of contact for established clients, managing day-to-day communication and ensuring smooth project execution — fostering strong working relationships and maintaining client confidence throughout the creative process.
• Built and nurtured long-term client relationships through consistent service and high-quality creative work, identifying new opportunities for collaboration — leading to repeat business and account growth.
• Scoped, priced, and managed client contracts by presenting clear proposals, articulating creative strategy, and interpreting feedback with professionalism — resulting in transparent client communication and efficient project planning.
• Directed both internal contributors and external vendors, while maintaining full creative oversight and production management — ensuring all deliverables met brand standards, print/digital specifications, and production deadlines.
• Maintained client satisfaction through consistent quality and responsiveness, which led to the establishment of long-term partnerships and recurring project engagements.
• Managed client social media accounts and Google Business profiles, creating consistent branded content to enhance digital visibility and improve search presence.
• Pre-flighted and prepped all print jobs with technical precision, verifying color, resolution, bleeds, and layout alignment — ensuring flawless, press-ready production and 100% output quality.

EH Design Works / Freelance

• Independently designed, developed, and launched fully responsive websites using Webflow by implementing UX strategy, SEO best practices, structured data markup, and Google Business integration — delivering high performing digital platforms that improved visibility and user experience.
• Planned and executed digital marketing strategies from concept to deployment, creating targeted email campaigns, social media content, and direct mail pieces — boosting client engagement and expanding brand reach.
• Solely developed complete brand identity systems, including logos, business cards, brochures, presentation folders, and trade show displays — delivering tailored visuals that matched each client’s industry and positioning.
• Produced custom promotional videos end-to-end, using AI-generated voice-overs, soundtracks, and motion graphics — elevating clients’ online storytelling and driving stronger brand recognition across digital channels.
• Integrated advanced AI tools (ChatGPT, Midjourney, Runway, Envato Elements) into my design and content workflows — improving speed, creativity, and consistency of deliverables while maintaining a high-quality standard.
• Integrated advanced automation tools (Zapier) into my workflow to connect platforms and streamline email marketing (drip campaigns and nurturing emails) and social media workflows, boosting campaign efficiency and reducing manual tasks.
• Provided creative and marketing consulting to startups and small businesses, offering hands-on design support, brand strategy, and campaign planning — empowering clients to grow their market presence and attract new leads.

Education

In today’s ever-evolving creative landscape, I’m deeply committed to ongoing education and innovation, continually sharpening my skills in areas like AI integration, automation, emerging design trends, and new creative technologies. From mastering cutting-edge software to exploring the latest marketing strategies, I believe that staying informed and adaptive is essential to delivering impactful, future-ready design solutions.