EH Design Works Freelance
As a part-time freelance creative under the name EH Design Works, I collaborate with local small businesses to deliver impactful, brand-focused marketing and design solutions. From websites and logos to brochures, videos, and social media campaigns, I help clients build a strong visual presence and reach their audiences effectively. My freelance work allows me to stay connected to a variety of industries, sharpen my skills, and support entrepreneurs in growing their businesses.
- Led full-cycle design and development of responsive websites using Webflow, including UX strategy, SEO implementation, structured data markup, and Google Business integration.
- Created and executed digital marketing strategies including targeted email campaigns, social media content, and direct mail campaigns to drive engagement and brand awareness.
- Developed brand identities and visual systems including logos, business cards, brochures, presentation folders, and trade show displays tailored to client needs and industry.
- Produced promotional videos with AI-generated voiceovers, custom soundtracks, and motion graphics to enhance online visibility and storytelling.
- Utilized AI tools (ChatGPT, Midjourney, Runway, Envato) to enhance design workflows, ideation, and content generation for faster, higher-quality deliverables.
- Provided creative consulting and marketing guidance to startups and small businesses to build market presence, generate leads, and grow customer bases.
Marketing Manager Creative Lead
Confidential Company, Exton, PA | 2022 – Present
I oversaw the full redesign and optimization of their training and events website, leading strategy, UX, and implementation to elevate the brand's digital presence and user engagement. In addition, I directed the production of high-impact marketing materials, achieving measurable cost efficiencies through strategic print procurement and vendor negotiations—demonstrating both creative leadership and budget stewardship.
- Lead and manage all graphic design projects across multiple in-house brands, encompassing print materials, digital assets, animations, videos, and websites.
- Collaborate with directors, sales, engineers, and business development teams to enhance brand awareness and create persuasive marketing materials.
- Oversee multiple projects, including print and digital designs, website updates, and comprehensive marketing campaigns (email, social media, paid advertising, blogs).
- Conduct product photo and video shoots, ensuring high-quality visual content.
- Coordinate with consultants and vendors, manage print buying, and ensure timely delivery of all materials.
- Attend trade shows and engage with clients to gather feedback and drive continuous improvement.
Senior Graphic Designer
Confidential Company, Broomall, PA | 2007 – 2022
I served as one of the go-to designer for a diverse range of clients, delivering high-quality print and digital solutions that elevated their brand presence. I played a key role in cultivating new business relationships while consistently improving brand consistency and market visibility for existing clients. My ability to translate client goals into compelling visual communications helped strengthen loyalty and drive continued growth.
- Managed and executed graphic design projects from concept through completion, including print and digital designs, websites, email campaigns, and social media content.
- Collaborated closely with clients to understand their vision and deliver designs that met their expectations and objectives.
- Directed internal and external design teams, coordinated with vendors, and ensured all projects met quality standards and deadlines.
- Established long-term relationships with clients, resulting in repeat business and sustained partnerships.
- Managed social media accounts and Google Business pages to enhance online presence.
Advertising Coordinator Graphic Designer
Confidential Company, Spring City, PA | 2005 – 2007
- Coordinated all advertisements for four monthly magazines and their corresponding websites.
- Pre-flighted client-supplied advertisements for print production, ensuring quality and consistency.
- Worked with creative directors and editorial teams to conceptualize magazine themes and ad placements.
- Designed effective front covers and in-house advertisements, maintaining strong relationships with key advertisers.
Production Manager / Graphic Designer
Confidential Company, Morganville, NJ | 2001 – 2005
- Managed production coordination for seven coupon magazines, overseeing bi-weekly press checks and ensuring high-quality printing.
- Communicated with press operators to maintain accurate color and registration, addressing any print defects.
- Transitioned from freelance designer to full-time production manager, leading meetings with advertisers and vendors to coordinate production and mailing deadlines.
- Maintained long-lasting relationships with advertisers, vendors, and the design team.
Marketing Coordinator
Confidential Company, King of Prussia, PA | 2001 – 2003
- Managed and coordinated all graphic design projects and marketing campaigns for seasonal product lines.
- Collaborated with the marketing manager to develop strategic campaigns, executing designs for direct mail, trade show displays, catalogs, brochures, and presentations.
- Communicated with vendors to ensure timely production and delivery of printed materials, performing quality control checks as needed.
- Directed a team of two production artists, ensuring cohesive and effective marketing materials.
Education
In today’s ever-evolving creative landscape, graphic design is no longer just about visual aesthetics—it’s about staying ahead of constant change. I’m deeply committed to ongoing education and innovation, continually sharpening my skills in areas like AI integration, automation, emerging design trends, and new creative technologies. From mastering cutting-edge software to exploring the latest marketing strategies, I believe that staying informed and adaptive is essential to delivering impactful, future-ready design solutions.
Online—AI Essential | 2025
Online—Webflow design and development | 2018 – Present
Online—SEO Best Practice | 2023
Online—Foundations of Digital Marketing | 2022
Website Design | 2004-2005
Graphic Communications | 1999-2001
West Chester University | 1997-1998
