Creative Lead/Marketing Manager

Highly versatile Full-Stack Creative with 15+ years of hands-on experience across brand identity, print& digital design, website development, content creation, and multi-channel marketing. Leads projects from concept to execution with a hybrid skill set that bridges design, strategy, storytelling, and marketing performance. Delivers clean, on-brand creative backed by SEO, UX, and analytics-driven thinking.

Creative Lead/Marketing Manager

Led creative direction and multi-channel marketing for multiple in-house brands, partnering with executives and cross-functional teams to deliver cohesive campaigns, strengthen brand positioning, and elevate visual communication across print, digital, web, and video.

• Led all visual communications across multiple brands, producing print, digital, video, web, and motion-graphic assets for cohesive, high-impact branding.
• Partnered with executives, engineers, and sales teams to plan and execute strategic, visually compelling marketing initiatives.
• Led multi-channel campaigns across web, email, social, and paid media, managing projects from concept through delivery.
• Directed and produced photo/video content, delivering brand-aligned visuals for digital, print, and promotional media.
• Managed vendors and print production, ensuring on-time delivery, quality control, and precise file preparation.
• Designed and produced trade show assets and branded merchandise, sourcing cost-effective vendors and ensuring on-time delivery.
• Represented the brand at industry events, gathering insights and translating feedback into actionable design improvements.

• +60% increase in Training & Event sign-ups after full training site redesign
• +50% lift in organic visibility from improved metadata, structure, and on-page SEO.
• 35% reduction in internal print-production costs through workflow and vendor optimization.

Senior Graphic Designer

Served as the lead creative partner for hundreds of B2B and B2C clients, providing brand-focused design, marketing support, and full-spectrum consultation. Collaborated directly with business owners and executives to understand brand goals, marketing challenges, and visual identity needs, then guided them toward stronger, clearer, more effective solutions. Built long-term client relationships through strategic direction, consistent quality, and results that elevated their branding and communication materials.

• Designed high-quality print collateral (brochures, catalogs, packaging, signage, and mailers) with press-ready precision, brand consistency, and strong visual communication across all materials.
• Led integrated design projects from concept through production, delivering print and digital collateral, brand identity, web design updates, email graphics, and social content that consistently aligned with client goals.
• Collaborated closely with clients to define brand goals and creative direction, translating their vision into strategic, high-impact design solutions.
• Served as primary client partner, managing communication, guiding creative decisions, and ensuring smooth project execution and long-term client satisfaction.
• Built and maintained strong client relationships by delivering dependable, high-quality creative work, resulting in repeat business, referrals, and long-term accounts.
• Scoped, priced, and managed projects end-to-end, preparing proposals, presenting concepts, and ensuring clear, professional client communication throughout.
• Directed designers, contractors, and vendors, providing creative oversight and ensuring all deliverables met brand, print, and digital production standards.
• Maintained consistent client satisfaction through responsiveness, quality, and on-time delivery, contributing to long-term partnerships.
• Managed client digital presence (social media graphics, and Google Business updates) to improve visibility and strengthen brand engagement.
• Pre-flighted and prepped all print jobs with technical precision, verifying color, resolution, bleeds, and layout alignment, ensuring flawless, press-ready production and 100% output quality.

• +40% increased repeat business and referrals by delivering high-quality creative work.
• 98–100% press-ready accuracy, reducing reprints and production errors.
• 20–30% boosted digital visibility and brand awareness through updated social graphics and Google Business enhancements.

EH Design Works / Freelance

• Designed and launched high-performing Webflow websites by applying UX strategy, SEO best practices, schema markup, and Google Business integration, improving visibility and user experience.
• Led full-funnel digital marketing, planning and executing segmented email campaigns, social media content, and direct mail that increased engagement and expanded brand reach.
• Developed complete brand identity systems, logos, color palettes, typography, collateral, delivering cohesive, industry-aligned visuals tailored to each client.
• Produced promotional videos end-to-end, using AI-enhanced workflows (voiceovers, sound design, motion graphics) to elevate clients’ storytelling and brand recognition.
• Integrated AI creative tools (ChatGPT, Midjourney, Runway, Envato) to accelerate concept, improve consistency, and strengthen the quality of final deliverables.
• Implemented automation (Zapier) to connect platforms and streamline marketing workflows, enhancing campaign efficiency and reducing manual work.
• Provided ongoing creative and marketing consulting, guiding small businesses on brand strategy, content planning, design execution, and market positioning to attract new leads and strengthen their digital presence.

• Stottsville Inn – Reversed performance from –85% to +67% growth, transforming the page into a thriving, high-engagement channel. Read Full Case Study
• Templin's Soggie Bottom Grills – from startup (zero presence) to Page 1 on Google for “primary keywords and keyword phrases” via SEO-focused Webflow development and Google Business optimization. Read Full Case Study
• Life Force Eldercare – Achieved a 26.2% open rate and 3.03% CTR (7,162 recipients), far exceeding healthcare industry benchmarks with nearly zero unsubscribes.
  Read Full Case Study

Education

In today’s ever-evolving creative landscape, I’m deeply committed to ongoing education and innovation, continually sharpening my skills in areas like AI integration, automation, emerging design trends, and new creative technologies. From mastering cutting-edge software to exploring the latest marketing strategies, I believe that staying informed and adaptive is essential to delivering impactful, future-ready design solutions.