Life Force Eldercare, a long-standing provider of live-in caregiving services, faced a significant gap in its brand visibility and lead generation due to an outdated website, fragmented marketing efforts, and minimal digital presence. Despite having an excellent reputation in the eldercare space, their online footprint did not reflect the quality or scope of services offered—resulting in missed opportunities to connect with social workers, case managers, and families searching for eldercare solutions.
Since 2007, I’ve worked closely with Life Force Live-In Caregivers, taking it upon myself to deeply understand their business, mission, and the unique challenges of their audience—particularly social workers, case managers, and families seeking elder care solutions. This commitment allowed me to shape a strategy that modernized their brand presence and addressed long-standing gaps in their digital marketing efforts. Over time, Life Force’s brand appearance had become outdated, and their digital visibility was lacking, which limited their ability to connect with referral sources and prospective clients in an increasingly digital-first world.
Recognizing these issues, I led a comprehensive website redesign focused on improving usability, professional presentation, and clearer communication of their services and unique value. The strategy included not just visual improvements but also structured content, SEO enhancements, and lead capture opportunities to drive inquiries. Coupled with targeted email marketing campaigns, and social media content, this approach reintroduced Life Force to the market with a consistent, credible, and engaging brand identity. The result has been stronger brand awareness, higher engagement with professional referral networks, and a foundation built for ongoing marketing success.
