Life Force Eldercare, a long-established provider of in-home senior care services, had an outdated website that failed to communicate their professionalism, warmth, or credibility. The site was visually unappealing, difficult to navigate, and did not reflect their core mission of delivering 24/7 compassionate care. They were also struggling with poor search visibility, low engagement, and virtually no lead generation from their digital efforts.
I began with a comprehensive discovery phase to understand their services, audience, and competitive landscape. We developed a modern, accessible website from the ground up—focusing on clear messaging, trust-building visuals, and intuitive navigation. The new site was fully responsive, ADA-aware, and optimized for local and organic search (on-page and off-page SEO), complete with custom schema markup for better search engine visibility.
Visit SiteBeyond the website, I implemented a unified design system for all digital and print collateral, ensuring consistency and professionalism across every touchpoint. I provided ongoing creative support through:
I led the complete redesign and development of the Life Force Eldercare website, transforming a dated and ineffective WordPress site into a high-performing, search-optimized platform that now generates leads and ranks on page one for several key search terms.
I designed on-brand, professional flyers for Life Force Eldercare as impactful leave-behind materials for potential clients, and coordinated high-quality printing to ensure a polished, consistent presentation.
Leading the design and execution of Life Force Eldercare’s targeted direct mail postcard campaigns, managing every step from creative concept to print production and mail distribution.
Designed and managed the production of Life Force Eldercare’s professional distribution presentation folders, ensuring a polished brand presence through strategic design, project oversight, and expert print coordination.
