General Air Products, a recognized leader in industrial and fire protection equipment, needed a modern, user-friendly platform to support their expanding training and events program. Their existing WordPress site was not only outdated in appearance but also lacked performance, intuitive navigation, and flexibility—making it difficult for users to register for training and for staff to maintain.
I recommended a complete redesign and rebuild using Webflow, providing a faster, more secure, and scalable solution. The new training/events site was designed with user experience and visual consistency in mind—aligning with the General Air Products brand while making it easier for visitors to register for training sessions and find relevant resources.
Visit SiteIn addition to the website redesign and development, I provided a comprehensive suite of marketing materials to support General Air Products’ outreach and engagement goals. This included designing and managing targeted email marketing campaigns for training events and product promotions, as well as developing branded landing pages for each upcoming event to drive organic traffic and audience interaction. I created visually cohesive sales collateral—brochures, flyers, and downloadable assets—to support both online and in-person sales efforts. For industry events, I led the design and production of trade show displays, ensuring they aligned with the company’s brand identity. Every phase of these deliverables involved hands-on project management and print buying, from vendor coordination to final delivery, ensuring high-quality, on-brand results that elevated the company’s marketing presence across multiple channels.
I led the complete design and development of General Air Products’ new Webflow-based training and event website, transforming a dated WordPress platform into a modern, user-friendly, lead-generating tool that supports ongoing SEO efforts and streamlined event promotion.
I led the design, layout, and production management of a comprehensive 28-page product brochure for General Air Products, ensuring brand consistency, accuracy, and high-quality print output.
I designed and managed the production of a bold, on-brand 20x10 trade show display for General Air Products, overseeing every stage from concept to print to ensure high-impact visual presence and logistical success.
I produced a professional maintenance video for General Air Products' Vapor Pipe Shield, handling all aspects of design, video editing, AI-generated voiceover and music selection, while managing the project from concept through final delivery.
