Vinyl Window Wells was relying on an outdated, non-responsive website that was failing to meet modern user expectations. The site was difficult to navigate on mobile devices, loaded slowly, and lacked visual appeal—resulting in lost traffic, poor engagement, and missed sales opportunities. Their digital footprint was minimal, and they were struggling to show up in search results or convert visitors into leads.
When I first connected with Vinyl Window Wells, it was clear they were losing valuable business due to an outdated, non-responsive website and ineffective marketing efforts. Their online presence didn’t reflect the quality of their products, and their outdated advertising failed to capture new leads in a competitive market. Recognizing these challenges, I developed a comprehensive strategy to modernize their brand, starting with a complete website redesign focused on mobile responsiveness, streamlined navigation, and SEO-driven content that would improve search visibility and capture new traffic.
Beyond the website, I implemented a cohesive marketing approach that included refreshed graphic design, updated advertising materials, and targeted email campaigns to engage potential customers. I also designed a suite of print collateral—business cards, brochures, flyers, and trade show displays—to support their sales efforts offline. This integrated strategy not only helped reverse their declining visibility but also positioned Vinyl Window Wells as a credible, competitive player in the market, leading to increased inquiries and stronger brand recognition.
