Templin’s Soggie Bottom Grill Rentals was a startup with a unique and valuable service offering—but no existing digital presence or recognizable brand. The company needed to build everything from the ground up, including brand identity, website, marketing materials, and awareness strategies. Without an online platform or clear messaging, they were missing opportunities to reach potential customers planning weddings, festivals, and large events, as well as the catering company sector.
When Templin’s Soggie Bottom Grill Rentals approached me with the idea for their business, I developed a comprehensive branding and digital strategy to establish their presence in a niche market. The first step was crafting a bold, memorable brand identity, starting with a distinctive logo and cohesive visual design across all materials. I designed a fully responsive, SEO-optimized website that clearly showcased their smoker, rotisserie, and grill rental services, while strategically targeting local search terms to build organic visibility. Alongside the website, I created custom service pages, structured data markup, and optimized URL slugs to improve Google rankings—placing them on page one for relevant search queries.
To further elevate their market presence, I implemented a multi-channel marketing approach that combined social media promotion, short-form videos, and print collateral to drive brand awareness both online and offline. Custom-designed brochures, business cards, and flyers complemented a steady stream of branded social content, helping the business engage directly with event planners, caterers, and BBQ enthusiasts. This integrated strategy not only built recognition but positioned Templin’s Soggie Bottom Grill Rentals as a leading and trusted name in the smoker and grill rental industry.
