Marketing Manager/Creative Lead– 2022 – Present
Company name omitted due to privacy reasons, Exton, PA
- Successfully manage, coordinate and design all graphic design projects for several in-house brands. From simple print designs, brochures, distributor guides, sales sheets to complex animations, video design and websites.
- Work closely with directors, sales and business development to collaborate on better brand awareness to create highly persuasive sales and marketing material
- Successfully manage multiple projects including print design, digital design, website design, email campaigns, social media
- Consistently meet deadlines and project requirements
- Effectively build, motivate, and direct production teams as needed
- Coordinate consultants and vendors to meet all project requirements
- Expertly convert concepts to benefits to achieve better brand awareness
Senior Graphic Designer – 2007 – 2022
Company name omitted due to privacy reasons, Broomall, PA
- Successfully manage and coordinate graphic design projects from concept through production/completion
- Successfully manage multiple projects including print design, digital design, website design, email campaigns, social media
- Work closely with clients to create vision, conceive design concepts and client expectations
- Consistently meet deadlines and requirements
- Effectively build, motivate, and direct production teams as needed
- Coordinate consultants and vendors to meet all project requirements
- Create and conduct highly persuasive sales and marketing material
- Expertly convert concepts to benefits to achieve client objectives
- Established trusting relationships with clients for repeat design work for the past ten plus years
- Art direction to internal and external graphic designers
- Manage social media accounts and Google business page
Advertising Coordinator/Graphic Designer – 2005 – 2007
Company name omitted due to privacy reasons, Spring City, PA
- Successfully manage and coordinate all advertisements for four monthly magazines and corresponding websites
- Pre-flight all client supplied advertisements for proper print production
- Work closely with creative director, marketing and editorial departments for magazine theme and ad placement
- Conceptualize and design effective front cover design and in-house advertisements
- Provide proper print and ad specs to all advertisers
- Thoroughly proof blue-lines and match-prints of all magazines
- Build and maintain trusting relationships with key advertisers
- Successfully provide quality work based on advertisers expectations
- Effectively communicate magazine theme through magazine cover design and ad placement
Production Manager/Graphic Designer – 2001 – 2005
Company name omitted due to privacy reasons, Morganville, NJ
- Provided valuable freelance production coordination of seven coupon magazines
- Preformed bi-weekly press checks to ensure high quality printing, proper registration and color consistency throughout production
- Effectively communicate with press operators all corrections needed to maintain accurate color, tight registration and any print defects
- Remote freelance design of coupon ads
- Freelance led into a full-time position as production manager and graphic designer
- Daily meetings with advertisers to discuss advertising needs, ad sizes and budget
- Weekly meetings with vendor to coordinate bi-weekly production and mailing deadlines
- Successfully coordinated and provided highest quality control of seven coupon magazines
- Built and maintained long lasting, trusting relationships with advertisers, vendors, designers and the owner
Marketing Coordinator – 2001 – 2003
Company name omitted due to privacy reasons, King of Prussia, PA
- Successfully manage and coordinate all graphic design projects and marketing campaigns
- Collaborate with marketing manager on strategic marketing campaigns for each seasonal product line
- Execute each marketing campaign through effective design of direct mail, trade-show displays, marketing material, catalog design, brochure design and marketing presentations
- Effectively communicate all production of printed material with various vendors to meet all project requirements
- Preform quality control/press checks of all printed material to ensure the highest of quality
- Manage and direct two production artist
- Successfully created effective marketing campaigns and design for each seasonal product
Printing Press Operator – 1994 – 2001
Company name omitted due to privacy reasons, Morgantown, PA
- Complete operation of a seven unit heat-set web printing press
- Maintain consistent color and registration throughout the printing process
- Color matching of all inks
- Daily production meetings discussing and prioritizing all jobs
- Supervision of four press helpers
- Continuously recognized for quality print and most material printed with the least waste
EDUCATION
- Delaware College of Art and Design
2004
Continuing Education - Web Design - Delaware College of Art and Design
1998-2001
Graphic Communications - West Chester University
1997-1998
Graphic Design